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Published By: Datastax     Published Date: May 15, 2017
Every decision you’ve ever made, in every set of circumstances, has led you to this moment. It’s why you’re looking for the latest insight into how to improve the experience of every moment you have with your customers. You want to make each customer interaction a defining moment. Read this eBook to see how various organizations are meeting these challenges.
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datastax, customer experience, customer loyalty, convenient shopping, fast delivery
    
Datastax
Published By: Datastax     Published Date: May 15, 2017
Customer experience might be a relatively new term, but the concept goes back millennia. In Ancient Greece, the retailer’s relationship with the customer was deep and personal, and that’s because the seller knew almost every customer extremely well. What happened? Mass distribution and mass marketing, for one. But now, thanks to technology, we are returning to being able to form a deep, personal relationship with the customer. Read this eBook to learn about the retailer’s journey from knowing the customer to depersonalization to using powerful technology to go back to the types of vendor-buyer relationships that existed thousands of years ago.
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datastax, customer experience, buying initiatives
    
Datastax
Published By: Datastax     Published Date: May 15, 2017
Companies are in a race to set themselves apart from the competition in a meaningful way. Pre-Internet and pre-cloud, beating the competition meant out-advertising them, out-spending them, out-maneuvering them, or getting to a certain demographic before they did. Today – it means using data to connect with the customer on a meaningful level. Connection breeds loyalty, which breeds recurring revenue. A huge marketing or advertising budget won’t help you much if you’re not able to connect with your customer IN THE MOMENT – to capitalize on what the customer is doing right now.
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datastax, data, data management, cloud
    
Datastax
Published By: Datastax     Published Date: May 15, 2017
The customer is no longer king – she’s ruler, dictator, and autocrat. What’s clear is that the old paradigm of “customer service” is out and the new paradigm of customer experience is in. But companies are being too slow to capitalize on technology to improve customer experience. Read this new commissioned thought leadership paper conducted by Forrester Consulting on behalf of DataStax to learn why real-time data should be driving your customer experience decisions, why customer obsession is an imperative for success, why most companies are still missing the mark with CX, and six key recommendations to get your CX engine running.
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datastax, customer experience, digital, buying initiatives
    
Datastax
Published By: Datastax     Published Date: Aug 23, 2017
Enterprises today continue to differentiate themselves with cloud applications – any application that needs to be always-on, distributed, scalable, real-time, and contextual. With DataStax Enterprise, DataStax delivers comprehensive data management with a unique always-on architecture that accelerates the ability of enterprises, government agencies, and systems integrators to power the exploding number of cloud applications. DataStax Enterprise (DSE) powers these cloud applications that require data distribution across data centers and clouds, by using a secure, operationally simple platform. At its core, DSE offers the industry’s best distribution of Apache Cassandra™. This paper provides a summary of the features and functionality of DataStax Enterprise that make it the best choice for companies that are looking to leverage the promise of Apache Cassandra™ for production environments.
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cloud, adoption, application, migration, performance
    
Datastax
Published By: Datastax     Published Date: Aug 23, 2017
Part of the “new normal” where data and cloud applications are concerned is the ability to handle multiple types of data models that exist in the application and persist each in a single datastore. This data management capability is called a “multi-model” database. Chances are you are getting bogged down by various data models that require support — key-value, tabular, JSON/document and graph. This not only raises your operational expenses, but also slows down your time to market and ultimately revenue growth. Download this free white paper and explore the multi-model concept, its rationale, and how DataStax Enterprise (DSE) is the only database that can help accelerate building and powering distributed, responsive and intelligent cloud applications across multiple data models.
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cloud, data model, multi-model
    
Datastax
Published By: Datastax     Published Date: Aug 23, 2017
Relational databases had their day and are still viable for certain use cases, but the advent of the cloud and subsequent proliferation of cloud applications is putting an almost unmanageable burden on their capabilities. Read this eBook to learn why your RBMS fails at scale, and why it’s no longer a viable option for today’s distributed, super fast-paced, cloud-friendly world.
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cloud, application, rbms
    
Datastax
Published By: Datastax     Published Date: Aug 23, 2017
Banks deal with mountains of data and complex transactions that far too often don’t capitalize on the power of an always-on, real-time data management platform to provide both financial insights and peace of mind. Today’s cloud applications require a new, far more holistic approach to data management and data protection. This eBook explains why the scalability, 100% availability, enterprise-grade security, and real-time insights of DataStax Enterprise are essential for banking in the modern world.
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transactions, modernizing, financial insights, data management
    
Datastax
Published By: Datastax     Published Date: Aug 23, 2017
Kenzan, a software engineering firm that specializes in building scalable, data-driven solutions, often leverages DataStax Enterprise (DSE) for customers that have high expectations for both performance and value. That means making careful, informed choices when designing the cloud infrastructure that applications run on. Controlling costs is always a priority for businesses that rely on AWS for running DSE. With AWS, it can be tempting to solve performance issues simply by adding more resources until the problem goes away. However, this “solution” results in increased costs which quickly add up over time. In this white paper, Kenzan and DataStax identify some of the key factors to consider when building out infrastructure on AWS, outlining practical steps you can take to optimize performance with DSE on AWS while keeping costs in check.
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enterprise, benchmarking, data
    
Datastax
Published By: Datastax     Published Date: Aug 23, 2017
About 10 years ago big data was quickly becoming the next big thing. It surged in popularity, swooning into the tech world's collective consciousness and spawning endless start-ups, thought pieces, and investment funding, and big data's rise in the startup world does not seem to be slowing down. But something's been happening lately: big data projects have been failing, or have been sitting on a shelf somewhere and not delivering on their promises. Why? To answer this question, we need to look at big data's defining characteristic - or make that characteristics, plural - or what is commonly known as 'the 3Vs": volume, variety and velocity.
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datastax, big data, funding
    
Datastax
Published By: Datastax     Published Date: Aug 23, 2017
The world today is interacting at every level - consumers, business customers and employees - through cloud applications, and these cloud applications are transforming customer experiences. So what is a cloud application? Any application that has many geographically distributed endpoints (e.g. browsers, mobile devices or machines) should be considered a cloud application and treated accordingly.
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datastax, technology, customer experience, cloud
    
Datastax
Published By: Datastax     Published Date: Aug 23, 2017
A holistic approach to using customer data to enable data-driven decisions for attracting, retaining, and delivering value through customer experience is what is going to drive many business initiatives over the next 12-month period. Though they each have varying degrees of capability to transform their customer experience applications and remain continuously available no matter what is critical to their success. Companies surveyed are eager to deliver a great customer experience and capture market share, but many CX journeys are hindered by business unit siloes, insufficient budget, and technical challenges. The responses provide key insights into the business priorities, challenges, and data technology needs of companies embarking on or in the midst of their CX journey.
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datastax, customer data
    
Datastax
Published By: Datastax     Published Date: Nov 07, 2017
Customer experience is no longer a nice-to-have-it's a necessity. According to Forrester, 8 out of every 10 companues aspires to be great at customer experience but only 1 in 5 are actually achieving that. When was the last time you assessed how your company is addressing its customer experience initiatives? We live in the "age of everything", where every person object, and program is communicating 24-7-365. It's become cliche to say that the Internet has revolutionized our world, and that's because it has. Customer experience at the enterprise level means turning your company into a friend and/or colleague of the customer - transforming the relationship via deep knowledge of the customer: not just what they've done but what they're doing now. This eBook explores the hard questions you need to be asking yourself and your company in order to get started on or to accelerate your customer experience journey. Are you ready? Read to find out.
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Datastax
Published By: Datastax     Published Date: Nov 07, 2017
Regular customer experience solutions just segment and stereotype their customers and perform in a sort of action-reaction, request-response manner, rather than being instantly responsive. Being responsive means adjusting to each additional interaction and observed behavior, and making every action, every click, every scroll, every email, every second spent on your app part of a larger conversation. You need to have the systems in place that can effectively engage a customer in that conversation and not just analyze it with historical data or after the fact.
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Datastax
Published By: Datastax     Published Date: Jan 17, 2018
In today’s fast-paced business climate, companies are seeing dramatic shifts in their market. Customer expectations are changing faster than ever due to digital disruption in areas like commerce, banking, transportation, healthcare, utilities, and media consumption. Technology is being used to disrupt traditionally “safe” industry norms. Data is being generated at levels never seen before, but companies are having a tough time understanding how to find the gold within the gravel.
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Datastax
Published By: Datastax     Published Date: Mar 06, 2018
Banks are at an inflection point. According to recent research by Viacom, 53% of consumers don’t think their bank offers anything different than other banks, 71% would rather go to the dentist than listen to what the banks are saying, and 1 in every 3 are open to switching banks in the next 90 days. This means banking institutions need to break through the competition to gain customer trust and loyalty. Building a 360-degree view of the customer can directly impact customer experience by helping banks grow customer retention and loyalty, upsell high-margin products, and provide compelling interactions.
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Datastax
Published By: Datastax     Published Date: Mar 06, 2018
Ever since the invention of the abacus, the banking industry has been on the leading edge of technological innovation. Today more than ever, the industry relies on game-changing software to provide high-performing business-critical operations, analysis, and insights for retail banking, loans, credit cards, and more.
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Datastax
Published By: Datastax     Published Date: Mar 06, 2018
This person clearly didn’t work in the financial sector and clearly didn’t use real-time data management technology to power innovative financial apps. When it comes to numbers - specifically, money numbers and customer interactions - you really don’t want to leave your data at the mercy of a legacy system that doesn’t let you mine your data for all the instant insights it can offer.
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Datastax
Published By: Datastax     Published Date: Mar 06, 2018
Digital disruptors are giving customers the information they want, when, where, and how they want it, resulting in a fundamental shift in customer expectations and how enterprises deliver value. Enterprises are in a race to set themselves apart from the competition and meet soaring customer demands, resulting in the rise of modern applications. Whether it’s for purchasing clothes, groceries, or software, companies and customers alike expect these applications to perform at a certain standard all the time.
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Datastax
Published By: Datastax     Published Date: May 14, 2018
"What’s In The Report? The Forrester Graph Database Vendor Landscape discusses the expanding graph uses cases, new and emerging graph solutions, the two approaches to graph, how graph databases are able to provide penetrating insights using deep data relationships, and the top 10 graph vendors in the market today Download The Report If You: -Want to know how graph databases work to provide quick, deep, actionable insights that help with everything from fraud to personalization to go-to-market acceleration, without having to write code or spend operating budget on data scientists. -Learn the new graph uses cases, including 360-degree views, fraud detection, recommendation engines, and social networking. -Learn about the top 10 graph databases and why DSE Graph continues to gain momentum with customers who like its ability to scale out in multi-data-center, multi-cloud, and hybrid environments, as well as visual operations, search, and advanced security."
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Datastax
Published By: Datastax     Published Date: May 14, 2018
" For any business that wants to successfully compete in today’s digital economy, it is not a question of if but rather how much of their business will be done with cloud applications. A cloud application is one with many endpoints including browsers, mobile devices, and/or machines that are geographically distributed. The application is intensely transactional (high velocity reads and/or writes), always available, and instantaneously responsive no matter the number of users or machines using the application. Download this free white paper and explore how DataStax customers are delivering real-time value at epic scale with their cloud applications. Explore the core database requirements that make businesses successful with cloud applications, which include continuous availability, linear scale, and geographic distribution."
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Datastax
Published By: Datastax     Published Date: May 14, 2018
Distributed cloud databases are transforming the way organizations do business. Read this new, informative guide to learn what distributed cloud databases are and why they’re what’s required to power Right-Now Economy applications. You'll also get straightforward yet detailed information on the database requirements for today’s applications, the limitations of relational databases, and the importance of data autonomy in database selection. With Designing a Distributed Cloud Database for Dummies, you'll learn how enterprises can meet and exceed customer expectations by way of modern applications and distributed cloud databases.
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Datastax
Published By: Datastax     Published Date: May 14, 2018
"What’s In The Report? The Forrester Wave: Translytical Data Platforms, Q4 2017 report reviews companies that offer “translytical data platforms”, which Forrester defines as an “emerging technology” that delivers “faster access to business data to support various workloads and use cases.” Download the report if you want to learn: -Why Forrester named DataStax a leader among 12 companies it identifies as “the most significant translytical vendors. -What constitutes a “translytical data platform” and why translytical data platforms are so critical for enterprise data strategies today. Why performance, scale, security, and use-case support are the key differentiators."
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Datastax
Published By: Datastax     Published Date: May 14, 2018
The data management practices of old will no longer work. If you’re still trying to use a centralized approach, you are probably finding it difficult to keep up with the real-time demands of the Right-Now Economy. This special Gartner report describes the main drivers for modernizing data management — operational efficiency and analytics — and explains why balancing connecting data with collecting data will be a fundamental requirement for modern data management moving forward.
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Datastax
Published By: Datastax     Published Date: May 15, 2018
So what is a cloud application? Any application that has many geographically distributed endpoints (e.g., browsers, mobile devices or machines) should be considered a cloud application and treated accordingly.
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Datastax
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